The Brief:
Pro Display is the brand that represents Samsung’s professional display solutions. Pro Display visual identity guidelines were required to highlight the many small components that come together to create a business partnership, and make sure it is communicated successfully.
The Solution:
The Pro Display playbook helped Samsung be a true business partner, extending to collaborators, as well as new and existing clients.
Role:
As lead designer on the project, working closely with senior creatives, I was responsible for translating the Pro Display look and feel into the playbook.