The Brief:
In Australia, cybercrime costs 4 billion a year. Eftsure, a leader in cybercrime, needed to raise awareness of fraud detection and payment protection to Australia’s top companies.
The Solution:
We targeted 45 of Australia’s top CFOs with a personalisation at scale approach, flipping the traditional notion of OOH media on its head. To ensure our OOH couldn’t be missed, we took over unheralded elevator media inside specific office towers of the CFOs and surrounded their office with roving truck media and nearby large format OOH.
A team of writers developed over 45 bespoke messages that
personally addressed each CFO with a concept created entirely for them.