Revamping the look and feel of Endeavour Energy, one of Sydney’s leading energy providers
The Brief:
Endeavour Energy was undergoing a period of change. Putting customers first and empowering its employees were part of the new brand DNA moving forward. With a lot of excitement and positivity around the new changes, the company wanted to acknowledge this by refreshing the brand look and feel.
The Solution:
To bring a new energy to Endeavour, and truly reflect the brand’s new essence of ‘powering ahead’. Energy lights were introduced as a new graphic language, which brought motion and dynamism to the brand, as well as a more bold colour palette and iconography style.