The Brief:
Although NRMA are backed by IAG, the leading general insurer for Australia and New Zealand, almost 11% of customers were leaving within the first 70 days. How could NRMA develop a more positive first impression with their new customers?
The Solution:
By delivering HELP from day one, we developed Keepsafes. A range of gifts that would be personalised to the cover the customer had chosen to take out. We started off with an NRMA Fireblanket. This along with a range of future products would be designed to keep customers safe, and make sure they experience HELP, even if they never have to make a claim.
Role:
As lead designer on the project, working closely with the head of design and lead creatives, I was responsible for developing the look and feel of the Keepsafes brand. This included devising the designs for the overall packaging, web designs, iconography and illustration, as well the external customer comms.