The Brief:
As part of Innocean Wellcom Group’s expansion to offer more as a business, we were tasked to brand the newest venture in the group, lowercase - The True Brand Experience Advisory.
The brief specified to craft a unique set of brand assets to be utilised across our upcoming website, pitch decks, video assets, and social ads
Role:
As lead designer on the project, I was responsible for developing the look and feel of the brand. This included devising a set of brand guidelines, new graphic language, colour palette, typography and motion graphics for both print and digital assets.