The Brief:
Australia is a uniquely risky country. There’s floods, fires, tremors, tornados, burglars and bin chickens – all in the one place. But how could we get people to be generally interested in learning about insurance?
The Solution:
To get the nation spending an average of 40 minutes learning about insurance and how to protect themselves without realising, we tapped into 2020’s fastest growing trend - board games. By disguising complicated insurance jargon and claims as fun throughout, HELP! now sits next to other board game staples in homes across Australia.
Originally a limited edition boardgame, our initial challenge was making the game feel part of the mass produced market. This involved a lot of type and artwork exploration to bring it more in line with what it would sit beside on the shelves of shops.
Role:
As lead designer, I worked alongside the creative team and head of design to develop the design of the boardgame box, and layouts used for OOH and social assets. I also worked at a number of shoots for the project, working with photographers and creatives.