The Brief:
By utilising Hyundai’s partnership with Surfing Australia, we were given the task of developing an opportunity to give women boardriders a profile, unearthing breakout talent, and creating a pathway to the top - inspiring the next generation of surfers.
The Solution:
Partnering with Surfing Australia, Hyundai will launch the very first national women’s leaderboard leveraging LiveHeats™ performance data to rank ABB athletes around the country. The top 5 make Team Electric - a Hyundai sponsorship team with the support and exposure of true athletes.
Role:
As lead designer on the project, working closely with senior creatives, I was responsible for developing the look and feel of the brand. This included devising a new graphic language, colour palette, typography and iconography for both print and digital assets.